Service Design 
Design Research
Design Strategist

Hello!

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I'm Astha, a Service Designer and Design Researcher with over 7 years of experience crafting user-centric experiences across diverse sectors and geographies.
 

Using systems thinking and strategic design, I create evidence-based solutions for complex urban ecosystems and drive innovation within organizations.

 

My journey spans from designing Smart City experiences at Tata Consultancy Services to leading end to end Experience Design projects at EY Seren.
 

A highlight of my career has been LoT (London's Land Back), a project working with food growing communities that led to a funded partnership with Arup. My work also includes creating accessibility research mechanisms for visually impaired users and leading international projects across the Middle East, Europe, and Latin America.

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As a graduate of MA Service Design from the Royal College of Art, I've honed my ability to imagine alternative futures and bring them closer to reality.
 

My approach combines rigorous research methodologies with creative problem-solving to address the intricacies of our data-driven world.

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Beyond my professional work, I'm an avid traveler and freelance travel advisor, experiences that enrich my understanding of diverse user needs and cultural contexts.
 

I'm committed to designing for the nuanced human experience in our ever-evolving digital landscape, creating solutions that align business needs with those of people and the planet.

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